![]() Ivan Berrios (right) and DJ Khaled photographed on Jin Los Angeles. “ was the first year we signed a client specifically off of data,” he says. As companies like Facebook charge more and more to reach out to fans, bands want to do it on their own terms and pocket that cash.” He’s using social data to scout new business, too. Now, he spends his days in meetings, either speaking to prospective clients or “doing a deep dive on their digitals, showing them what they’re doing right and wrong. ![]() Prior to that, he designed digital systems for Sony and managed digital marketing at Arista. “We play the role of interpreter so can figure out how they’re really doing and what it all means.” Barnes joined UTA a year ago after working with Eric Church at Q Prime. “Digital data is the tip of the spear of everything we do with a client’s life - brand sponsorship, touring, billing on a festival,” says Barnes. Now 34, he has found a career that marries his two passions, working primarily for country and rock artists on the digital strategy team at UTA IQ, the talent agency’s data analysis-focused division. In college at Samford University, the sixth-generation Nashvillian studied vocal performance. As a kid, Barnes loved coding and hacking for fun.
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